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    <loc>https://www.twoway.ie/blog-twoway</loc>
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    <loc>https://www.twoway.ie/blog-twoway/mindreader</loc>
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    <lastmod>2025-09-03</lastmod>
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      <image:title>Blog - Internal Communications, Employee Engagement and….. Mindreader?????&amp;nbsp;</image:title>
      <image:caption>Internal Communications is an incredible area to work in; I find it interesting and motivating, and it is so exciting to see the value internal communications can add if it is done right.   However, if your colleagues aren’t used to working with internal communicators, it can be challenging. One of the biggest challenges I have found is writing for people I don’t know, about a topic I’m not familiar with, on a very short deadline. This is the point where mind reading would come in really useful!</image:caption>
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    <loc>https://www.twoway.ie/blog-twoway/the-best-time-to-bring-internal-comms-onto-a-project</loc>
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      <image:title>Blog - When is the best time to bring Internal Communications onto your project team? &amp;nbsp;</image:title>
      <image:caption>This post represents my own experience providing comms support on projects, but its tried and tested. The answer is Early. As Early as possible. Or, failing that, not the week or night before go- live!  I’ve created a scenario to highlight the reasons for this:  An IT Team has been working all year on rolling out new software that will have implications for many of the systems that employees use daily. The team have done a great job, they’ve put in long hours, they’ve overcome all the challenges. There’s just one problem: 99% of employees don’t know it’s happening and will have a problem logging in or using important software after the go live.</image:caption>
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    <loc>https://www.twoway.ie/blog-twoway/blog-post-title-three-nahn6</loc>
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    <lastmod>2025-09-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/659bd372c6586a283f47e4b5/2ed1dc67-b30c-4910-813e-935fdafd7b41/So...+what+do+you+do.png</image:loc>
      <image:title>Blog - The conversation: So what do you do?&amp;nbsp;</image:title>
      <image:caption>When I meet new people and they ask me what I do for work, I often get a puzzled expression in response when I say “I have set up my own business; I work in Internal Communications, offering clients the opportunity to work with an experienced professional in a flexible way”.   “Is that like social media?”, “So, you work in Marketing?”, or “Is that the same as PR?” are common responses.   Internal Communications covers A LOT and can be different in every organisation. I’ve had a think and these are the ways I’ve described what I do when I’ve met new people in the past, hopefully without boring them to tears and making them feel trapped with the boring person at the party!</image:caption>
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    <loc>https://www.twoway.ie/blog-twoway/summer-holidays-in-april</loc>
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    <lastmod>2025-09-03</lastmod>
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      <image:title>Blog - Summer holidays in April?&amp;nbsp;</image:title>
      <image:caption>In late 2023, I set up my own business, offering clients the opportunity to work with an experienced Internal Communications professional, in a flexible way.   But what inspired me to start posting?   A few weeks ago, I sped through Dublin Airport before a flight thinking “Wow, it’s very quiet, this is fantastic!” Then I realised, most people don’t take vacation in late April/early May. I was taking a super early summer vacation, accidentally avoiding the  busy travel time during school holidays due to my aversion to summer heat.  The experience reminded me that during June, July and August, many Internal Communications teams will be under resourced. Some will postpone projects or distribute workload to other members of the team. Where the “team” is just one person, that person will likely come back to a h-u-g-e amount of emails and meeting requests, because what’s the alternative?  This is why I started my business, Two Way Communications. I know many organisations have a need for occasional Internal Communications support/guidance but they don’t necessarily want to hire someone for a 6-12 months contract. I offer a completely flexible service, working with clients when they need it, without the pressure of going through a lengthy hiring process.</image:caption>
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    <lastmod>2024-02-22</lastmod>
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